Fox’s Shep Smith-Led LAX Shooting Coverage Dominates Cable News Ratings
It was the first major breaking news event since Fox News introduced its elaborate Fox News Deck. And on Friday, Fox was the #1 most-watched cable news network during extensive coverage of the shooting incident at LAX airport in Los Angeles. Between 1 and 4pm, when most of the breaking developments occurred, Fox beat CNN and MSNBC combined in total viewers and bested both networks in the 25-54 demo.
During those three afternoon hours, Fox averaged 1.549M total viewers and 292K viewers in the demo. CNN was second with 807K total viewers and 233K in the demo. And MSNBC came in third with 409K total viewers and just 86K in the demo. The numbers marked a 46% increase over Q3 2013 ratings for Fox in total viewers and a 47% increase in the demo.
The bump for Fox continued into the primetime hours Friday, where the channel posted 2.041M total viewers and 323K in the demo. CNN averaged 621K total viewers in primetime and 141K in the demo while MSNBC averaged 609K total viewers and 167K in the demo.
Fox News was also the first of the three major cable networks to break the news that the shooting had occurred, interrupting regular coverage at 12:42pm ET with the alert. CNN was next at 12:44pm ET followed by MSNBC at 12:46pm ET.
Watch the initial report below, via Fox News:
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