After dropping below 50K in the 25-54 demo last Thursday, MSNBC’s The Ed Show fell again on Friday to just 41K viewers. That put Ed Schultz in distant third place at 5 p.m. behind Fox News’ The Five with 188K and CNN’s The Situation Room with 164K.
Schultz was also third in total viewers with 381K. The Five was #1 with 1.665M and The Situation Room was #2 with 558K.
Here are the rest of your Friday ratings:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 6 – 9 am | Fox & Friends
325 |
New Day
80 |
Morning Joe
118 |
Express
115 |
| 5 pm | The Five
188 |
Blitzer
164 |
Schultz
41 |
Files
24 |
| 6 pm | Baier
232 |
Blitzer
118 |
Sharpton
81 |
Files
38 |
| 7 pm | Van Susteren
254 |
Burnett
131 |
Matthews
104 |
Files
62 |
| 8 pm | O’Reilly
336 |
Cooper
137 |
Hayes
112 |
Files
88 |
| 9 pm | Kelly
257 |
Bourdain
172 |
Maddow
136 |
Files
85 |
| 10 pm | Hannity
217 |
Spotlight/Unguarded
146/111 |
Investigates
62 |
Files
92 |
| 11 pm | O’Reilly
234 |
Death Row
130 |
Investigates
187 |
Files
168 |
| PRIME TIME | 274 | 146 | 103 | 88 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 6 – 9 am | Fox & Friends
1.127 |
New Day
294 |
Morning Joe
349 |
Express
231 |
| 5 pm | The Five
1.665 |
Blitzer
558 |
Schultz
381 |
Files
43 |
| 6 pm | Baier
1.863 |
Blitzer
481 |
Sharpton
385 |
Files
89 |
| 7 pm | Van Susteren
1.664 |
Burnett
494 |
Matthews
482 |
Files
155 |
| 8 pm | O’Reilly
2.287 |
Cooper
519 |
Hayes
396 |
Files
199 |
| 9 pm | Kelly
1.785 |
Bourdain
412 |
Maddow
639 |
Files
283- |
| 10 pm | Hannity
1.026 |
Spotlight/Unguarded
308/240 |
Investigates
256 |
Files
296 |
| 11 pm | O’Reilly
836 |
Death Row
288 |
Investigates
330 |
Files
365 |
| PRIME TIME | 1.704 | 402 | 430 | 259 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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