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Friday Ratings: Bret Baier Surges At 6 p.m.

Friday nights are always a little screwy in the ratings world, with MSNBC trotting out specials at 10 p.m. and 11 p.m., and some hosts opting to cede their spot behind the desk to a guest anchor. On top of all that, it’s Friday. People go out, see movies, do stuff that tends to be a little more fun than sitting at home, watching a cable news repeat. In other words, take the Friday ratings with a much larger grain of salt than you normally would on any other night.

Still, at 6 p.m., who’s to say people aren’t getting dressed and showering as Bret Baier plays in the background? The Fox News anchor pulled in 436,000 viewers (in the 25-54 year-old demo) Friday evening, which was good for third place on the night (behind Bill O’Reilly and Sean Hannity). His overall numbers are even more impressive — Baier and O’Reilly were the only hosts on Friday night to draw over two million viewers.

Some other Friday night nuggets:

  • Rachel Maddow won the non-FNC ratings hunt, pulling 293,000 demo viewers, edging just ahead of the Lockup special at 11 p.m., which attracted 292,000. In overall viewers, though, Maddow had over a million people watching her, while Lockup managed just 351,000 .
  • Nancy Grace was the only HLN show to break six digits in the demo. Her 165,000 viewers almost doubled the second-best show, Issues, which had 85,000.
  • Greta Van Susteren had 350,000 demo viewers and 1,419,000 overall.
  • The rest of your Friday night ratings:

    TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    396

    Blitzer 

    149

    Matthews 

    131

    Special 

    53

    6 pm Baier 

    436

    King, USA 

    124

    Sharpton 

    147

    Prime 

    64

    7 pm Shep 

    346

    Burnett 

    121

    Matthews 

    186

    Issues 

    85

    8 pm O’Reilly 

    600

    Cooper 

    154

    Schultz 

    215

    Grace 

    165

    9 pm Hannity 

    525

    Piers 

    137

    Maddow 

    293

    Dr. Drew 

    78

    10 pm Greta 

    350

    Cooper 

    205

    MSNBC Inv. 

    208

    Behar 

    55

    11 pm O’Reilly 

    314

    Burnett 

    176

    MSNBC Inv. 

    292

    Showbiz 

    73

    TOTAL DAY 318 128 162 81
    PRIME TIME 492 165 238 97
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,661

    Blitzer 

    576

    Matthews 

    775

    Special 

    176

    6 pm Baier 

    2,082

    King, USA 

    432

    Sharpton 

    750

    Prime 

    224

    7 pm Shep 

    1,830

    Burnett 

    392

    Matthews 

    787

    Issues
    248
    8 pm O’Reilly 

    2,962

    Cooper 

    561

    Schultz 

    906

    Grace 

    538

    9 pm Hannity 

    1,983

    Piers 

    711

    Maddow 

    1,041

    DrDrew 

    359

    10 pm Greta 

    1,419

    Cooper 

    608

    MSNBC Inv. 

    460

    Behar 

    254

    11 pm O’Reilly 

    1,024

    Burnett 

    363

    MSNBC Inv. 

    351

    Showbiz 

    227

    TOTAL DAY 1,359 459 546 227
    PRIME TIME 2,123 628 803 376
    Data by Nielsen Media Research. Live and same day (DVR) data.

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