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Friday Ratings: MSNBC Beats FOX At 9 p.m., 10 p.m., and 11 p.m. (In Demo)

Friday nights are always a little weird — MSNBC shows prison documentaries, and plenty of 25-54 year-olds are out from 5 p.m. to 11 p.m., doing 25 to 54 year-old things. But Friday night had a few other elements in the mix — Monica Crowley was guest-hosting for Sean Hannity at 9:00, while On The Record ran a special on the economy at 10:00. The result? An unorthodox night of numbers, with FOX taking the first four time slots and MSNBC taking the final three (FOX, it must be noted, ruled primetime overall, continuing its dominance).

Some observations from Friday:

  • Rachel Maddow won the 9 p.m. slot by an estimated 3,000 viewers in the demo against Crowley (193,000 to 190,000). Piers Morgan, who finished third, with 174,000, just missed doubling up Dr. Drew, who landed in fourth with 74,000.
  • FOX actually finished third in the demo at 10 p.m., with the On The Record special finishing behind MSNBC Investigates and an Anderson Cooper re-run. Cooper’s first run at 8 p.m. was good for second place in the time slot, well ahead of Ed Schultz, but still far behind Bill O’Reilly.
  • Joy Behar pulled in a miserable 47,000 viewers in the demo at 10 p.m.
  • John King (at 6 p.m.) and Chris Matthews (at 5 p.m.) were the only two shows to finish behind any of the HLN shows all night. In fact, Crowley’s guest-hosting spin on Hannity at 9:00 beat Dr. Drew, Behar, and Showbiz Tonight‘s numbers…combined.
  • Here are the complete cable news ratings for Friday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    340

    Blitzer 

    121

    Matthews 

    113

    Special 

    115

    6 pm Baier 

    338

    King, USA 

    91

    Sharpton 

    138

    Prime 

    107

    7 pm Shep 

    339

    Burnett 

    162

    Matthews 

    164

    Issues 

    111

    8 pm O’Reilly 

    375

    Cooper 

    212

    Schultz 

    174

    Grace 

    115

    9 pm Hannity 

    190

    Piers 

    147

    Maddow 

    193

    Dr. Drew 

    74

    10 pm Greta Special 

    140

    Cooper 

    142

    MSNBC Investigates 

    208

    Behar 

    47

    11 pm O’Reilly 

    187

    Burnett 

    141

    MSNBC Investigates 

    234

    Showbiz 

    64

    TOTAL DAY 262 118 141 89
    PRIME TIME 235 167 192 77
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,513

    Blitzer 

    536

    Matthews 

    751

    Special 

    368

    6 pm Baier 

    1,778

    King, USA 

    363

    Sharpton 

    702

    Prime
    453
    7 pm Shep 

    1,633

    Burnett 

    437

    Matthews 

    768

    Issues 

    377

    8 pm O’Reilly 

    2,519

    Cooper 

    498

    Schultz 

    808

    Grace 

    384

    9 pm Hannity 

    1,298

    Piers 

    520

    Maddow 

    801

    DrDrew 

    263

    10 pm Greta Special 

    1,100

    Cooper 

    499

    MSNBC Investigates
    351
    Behar 

    214

    11 pm O’Reilly 

    912

    Burnett 

    364

    Schultz
    426
    Showbiz 

    218

    TOTAL DAY 1,139 379 440 272
    PRIME TIME 1,645 506 653 280
    Data by Nielsen Media Research. Live and same day (DVR) data
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