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Friday Ratings: The Cycle Keeps Spiraling Downward, Scores New Low In Demo

Things aren’t looking any better for MSNBC’s 3 p.m. panel show, The Cycle. On Friday, the program once again came in third place among the big three cable news networks, taking in less than 50,000 viewers in demo (that’s less than half of what CNN Newsroom brought in during the same time slot), and 315,000 in overall viewers. This not only marks the lowest demo in all of MSNBC’s programming for that entire 24 hour-period, but it was also The Cycle’s lowest demo since its debut.

To further compare, here’s how the three networks stacked up on Friday at 3 p.m.:

Fox News – Studio B: 244,000 (25-54 Demo), 866,000 (Overall)

CNN – CNN Newsroom: 97,000 (25-54 Demo), 367,000 (Overall)

MSNBC – The Cycle: 47,000 (25-54 Demo), 315,000 (Overall)

And here are the rest of your Friday night ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

394

Blitzer 

94

Matthews 

110

Express 

47

6 pm Baier 

367

Blitzer 

93

Sharpton 

117

Express 

45

7 pm Smith 

304

Burnett 

77

Matthews 

110

Velez-Mitchell 

101

8 pm O’Reilly 

349

Cooper 

67

Schultz 

166

Grace 

119

9 pm Luntz 

282

Morgan 

53

Maddow 

286

Velez-Mitchell 

74

10 pm Van Susteren
 

196

Cooper 

57

Lockup 

151

Grace 

51

11 pm O’Reilly 

230

Burnett 

56

Lockup 

236

Showbiz 

73

TOTAL DAY 270 81 128 94
PRIME TIME 276 59 201 81
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

1.817

Blitzer 

445

Matthews 

535

Express 

141

6 pm Baier 

1.613

Blitzer 

329

Sharpton 

550

Express 

110

7 pm Smith 

1.349

Burnett 

276

Matthews 

502

Velez-Mitchell 

304

8 pm O’Reilly 

1.724

Cooper 

300

Schultz 

620

Grace 

429

9 pm Luntz 

1.184

Morgan 

294

Maddow 

780

Velez-Mitchell 

217

10 pm Van Susteren
 

968

Cooper 

280

Lockup 

304

Grace 

184

11 pm O’Reilly 

904

Burnett 

226

Lockup 

380

Showbiz 

181

TOTAL DAY 1.123 299 396 221
PRIME TIME 1.294 291 568 277
Data by Nielsen Media Research. Live and same day (DVR) data

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