comScore Gary Vaynerchuk - Twitter - Listening Platform Of Our Generation | VIDEO | Mediaite

Gary Vaynerchuk On Piers Morgan Tonight: Twitter Is The ‘Listening Platform Of Our Generation’

On Tuesday night, self-confessed “twit” Piers Morgan devoted his hour on CNN to a discussion of the social media phenomenon of Twitter, from its role in the recent wave of revolutions and popular uprisings in the Middle East to its use by celebrities–both to raise money for Japan relief and to advance Charlie Sheen‘s “winning.” Wine guru and author Gary Vaynerchuk described Twitter as “the listening platform of our generation,” saying the ability to find out in real time what people are saying about “you, your business, what genre you’re in” is often overlooked.

On the live show which featured two of Twitter’s co-founders, a selection of well-known twittering guests including Alyssa Milano and Newark mayor Cory Booker, and an audience of live-tweeting types including journalists from The New York Times, Salon and Mediaite, Vaynerchuk said he “threw up a little” listening to guest Martha Stewart describe her use of Twitter as a place where she can “put out what I want to say, what I would like people to know, and then I let them interpret it.” Vaynerchuk argued that such one-way communication largely misses the point of Twitter’s true power as a listening and interacting tool.

Watch it here, from CNN:

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