The talks between the two parties fell apart after they couldn’t settle on a deal, according to the Journal. The Hollywood Reporter also adds that the failure to solidify a partnership was based on financial reasons, not Beck or his network’s conservative/libertarian ideology.
From the Journal:
Among the possible deals considered was an arrangement similar to the one being discussed with Vice Media, according to a person familiar with the deal: forming a new venture between CNN-parent Time Warner and The Blaze that would replace HLN’s current programming with Blaze programming.
The talks illustrate Time Warner’s eagerness to find a solution for the problems at HLN, which has seen its total viewership decline 22% for the season to date, and a 19% decrease in viewers 18 to 49 years old, the demographic that advertisers pay a premium to reach, according to Nielsen.
The negotiations between CNN and TheBlaze went as far back as June, according to the Hollywood Reporter, and ended just recently.
[Image via TheBlaze/screen grab]
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