Glenn Beck Almost Took Over HLN

CNN recently considered replacing the programming of its sister channel, HLN, with content from Glenn Beck‘s TheBlaze, according to a Wall Street Journal report.

The talks between the two parties fell apart after they couldn’t settle on a deal, according to the Journal. The Hollywood Reporter also adds that the failure to solidify a partnership was based on financial reasons, not Beck or his network’s conservative/libertarian ideology.

From the Journal:

Among the possible deals considered was an arrangement similar to the one being discussed with Vice Media, according to a person familiar with the deal: forming a new venture between CNN-parent Time Warner and The Blaze that would replace HLN’s current programming with Blaze programming.

The talks illustrate Time Warner’s eagerness to find a solution for the problems at HLN, which has seen its total viewership decline 22% for the season to date, and a 19% decrease in viewers 18 to 49 years old, the demographic that advertisers pay a premium to reach, according to Nielsen.

The negotiations between CNN and TheBlaze went as far back as June, according to the Hollywood Reporter, and ended just recently.

[Image via TheBlaze/screen grab]

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