According to preliminary Nielsen ratings for the week of April 9, ABC averaged 5,147,000 viewers — 13,000 more than NBC’s 5,134,000. That said, Today continues to lead GMA in viewers within the key age 25-54 demo.
As Stelter notes, the victory has been one a long time in the making:
“GMA” has been gaining ground on “Today” for nearly a year, for reasons that are debated by the networks. (Format changes? New co-hosts? A boost from ABC’s prime-time schedule?) The newly reformatted morning show on CBS, “CBS This Morning,” is a distant third, with about half as many viewers as “Today.”
The victory should be a powerful morale boost for the GMA team, as the show has been nipping at Today‘s heels with former Today co-host Katie Couric‘s recent guest appearance alongside anchor George Stephanopoulos.
Today had attempted to match Couric’s much-publicized GMA hosting gig earlier in April by teasing the return of a “Today legend” — former morning show anchor Meredith Vieira — and former Alaska governor Sarah Palin, who acted as Today‘s own special guest co-host up against Couric.
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