Great Moments In Journalism: Today Show Ask Men At Hooters Why They Like Boobs


I don’t know the exact figures, but I’m pretty sure the Today Show airs on NBC for about 42 hours every day. With that much time to fill, you’d think some of the content may strain for substance. Not the case, however, as you could see by today’s Today in which the show sought to answer a question that’s been challenging great thinkers for centuries: “Why do breasts turn men into boobs?”

I’m sure all the camera guys who shot b-roll for this segment must have been really excited. You know, for helping with great journalism and all.

Today’s investigating was so good for this piece that they answered their central question in the first minute, showing an interview with sexologist Logan Levkoff who explained everything:

“The fixation on breasts starts with this evolutionary blah blah blah blah blah blah. Blah blah blah. Blah blah blah blah blah? Blah blah blah blah blah blah. Blah. Blah blah blah blah blah blah.”

I apologize if that transcription wasn’t perfect. I got distracted because Levkoff is a woman and therefore has breasts.

Anyway, with the main question answered already, how was Today to fill the rest of the segment? Evidence. That’s right, every good investigation needs good evidence to illustrate the issue. I mean, how else are we to know men like boobies. There’s just no proof!

So, the brave Today crew then journeyed to a Hooters restaurant to make sure that the male of the species actually does like looking at large breasts in tight shirts. Turns out they do. Today proved this by borrowing some of the hidden camera investigative techniques employed by the seminal program The Man Show.

Still, though, the producers were wise enough to know that there might be some Doubting Thomases in the audience. “Sure,” they’d say. “Those guys liked boobs but that was such a small sample group!” So the segment then went to a Hooters knock-off restaurant (a “breastaurant” as the segment called it) named The Tilted Kilt. The findings there were similar but different in many important ways. Most importantly; the waitresses were wearing skirts.

All in all, it was a fascinating segment that you should watch. I’m gonna watch it again to see if I missed something. You can never learn too much.

Watch the piece from NBC below:

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