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Greta Van Susteren Breaks 560,000 In The Demo As Anderson Cooper Pulls Ahead Of Ed Schultz At 10 P.M.

Cable news ratings, July 27, 2011:

•A fascinating 10 p.m. battle on Wednesday, as Fox’s Greta Van Susteren hit unusually high numbers with 563,000 viewers 25-54, and CNN’s Anderson Cooper put some distance between AC 360 (341,000 viewers) and MSNBC’s Ed Schultz (318,000). This hour will be one to watch, with Cooper set to move to 8 p.m. (with a re-air or new live show, if news warrants) at 10.

•Another tight contest Wednesday put CNN’s Piers Morgan and MSNBC’s Rachel Maddow in a closer-than-normal fight for second place to Fox’s Sean Hannity. Maddow, usually MSNBC’s top ratings performer, fell to second place behind Ed Schultz, leaving an opening for Morgan, who had a strong night with 210,000 viewers 25-54. Maddow still took second place overall with 274,00–far behind Hannity, who had 584,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

270

Blitzer

146

Matthews

219

Special

75

6 pm Baier

438

Blitzer

156

Live

167

Prime

118

7 pm Shep

431

King, USA

186

Matthews

173

Issues

176

8 pm O’Reilly

738

Arena

161

O’Donnell

195

Grace

185

9 pm Hannity

584

Morgan

210

Maddow

274

DrDrew

153

10 pm Van Susteren

563

Cooper

341

Schultz

318

Behar

121

11 pm O’Reilly

569

Cooper

195

O’Donnell

238

Showbiz

116

TOTAL DAY 350 162 159 114
PRIME TIME 629 237 262 149
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1337

Blitzer

740

Matthews

737

Special

311

6 pm Baier

2000

Blitzer

615

Live

638

Prime

359

7 pm Shep

1592

King, USA

655

Matthews

644

Issues

506

8 pm O’Reilly

3225

Arena

635

O’Donnell

864

Grace

710

9 pm Hannity

2161

Morgan

639

Maddow

831

DrDrew

699

10 pm Van Susteren

2039

Cooper

862

Schultz

1000

Behar

515

11 pm O’Reilly

1587

Cooper

482

O’Donnell

584

Showbiz

404

TOTAL DAY 1392 522 519 362
PRIME TIME 2476 712 899 628
Data by Nielsen Media Research. Live and same day (DVR) data

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