Harvey Weinstein is first and foremost a film man, but this year he has taken on a big role as a fundraiser for President Obama. He explained why he decided to take such a role to Rachel Maddow last night– mainly, that Romney was a “candidate who says nothing,” a “bad product” Americans could not believe in.
Weinstein compared the two candidate to two films he spent “the exact same amount on”: The King’s Speech and Our Idiot Brother. “Romney’s is Our Idiot Brother… you can spend all the money in the world, if you’ve got a bad product, it doesn’t matter,” he argued, noting that this was a marketing principle, not a finance one. A big problem he identified in the Romney camp was “we have a President who speaks, and speaks to the issues, they have a candidate who says nothing. They also have a campaign strategy which is ‘say nothing.'” He predicted “people will get tired of it” and concluded decisively that Romney “is not capable to run the United States.”
“Can I ask you a movie question?” Maddow then asked, anticipating talking about his new film. “Much better!” Weinstein replied, “I know I have to pay my dues and answer political questions.”
The segment via MSNBC below:
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