The first segment of last night’s Daily Show, which took on Fox News’ war on food stamps, was so depressing for Jon Stewart that he had to cheer himself up be introducing a new game he likes to call #McConnelling.
See, Stewart and his writers discovered this new ad for Senate Minority Leader Mitch McConnell’s reelection bid that features zero dialogue for a full two minutes and realized they had a gold mine on their hands.
Watch the ad below, via Mitch McConnell:
By taking the first 12 seconds or so of the ad, which consists of three consecutive awkward smiles from the candidate, and replacing the generic backing track with literally any song, The Daily Show was able to create something that made Stewart laugh uncontrollably.
From Simon and Garfunkel’s “The Sound of Silence” to The Who’s “Behind Blue Eyes,” the show presented some of their favorite versions of the ad before issuing the challenge to viewers to create and share their own using the hashtag #McConnelling.
Watch video below, via Comedy Central:
“Team Mitch” appears to have joined in on the fun as well, embracing the meme by inserting the smiling McConnell into various classic sitcom opening credits. But really nothing beats the simplicity of The Daily Show’s game. Below are some of the best #McConnelling videos that have popped up on YouTube so far, proving that this ad is the most versatile piece of campaign video ever.
[photos via screengrab]
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