HLN’s Dr. Drew Debuts With Big Jump In Demo, Network’s Best Ratings Of The Night
Cable news ratings, April 4, 2011:
•The premiere of HLN new 9 p.m. show, Dr. Drew, didn’t launch the network ahead of its bigger cable news competitors, but the show hosted by Dr. Drew Pinsky did finish Monday night with the highest ratings of any HLN show in terms of viewers 25-54, ahead of the network’s usual ratings champ, Nancy Grace. Dr. Drew had 164,000 viewers 25-54 (just behind CNN’s Piers Morgan who had 207,000 and well behind Fox’s Sean Hannity, who won the hour with 397,000).
The first night performance by Dr. Drew represented a 61 percent increase among viewers 25-54 compared to the previous four week average for the time period on HLN.
•After a slumping performance Friday, Fox’s Glenn Beck bolted back Monday, finishing with the second highest rated show in cable news (after Bill O’Reilly) in terms of viewers 25-54. Beck dominated the 5 p.m. hour with 555,000 viewers 25-54, more than five times the audience of second place finisher Wolf Blitzer at CNN, who had 106,000.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
555 |
Blitzer
106 |
Matthews
90 |
Showbiz
72 |
| 6 pm | Baier
484 |
Blitzer
180 |
Live
110 |
Prime
57 |
| 7 pm | Shep
396 |
King, USA
202 |
Matthews
156 |
Issues
77 |
| 8 pm | O’Reilly
772 |
InTheArena
125 |
O’Donnell
311 |
Grace
157 |
| 9 pm | Hannity
397 |
Morgan
207 |
Maddow
232 |
DrDrew
164 |
| 10 pm | Van Susteren
252 |
Cooper
229 |
Schultz
178 |
Behar
106 |
| 11 pm | O’Reilly
361 |
Cooper
218 |
O’Donnell
109 |
Showbiz
84 |
| TOTAL DAY | 320 | 176 | 112 | 98 |
| PRIME TIME | 474 | 187 | 241 | 138 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
2017 |
Blitzer
570 |
Matthews
554 |
Showbiz
166 |
| 6 pm | Baier
2382 |
Blitzer
551 |
Live
556 |
Prime
174 |
| 7 pm | Shep
1800 |
King, USA
540 |
Matthews
720 |
Issues
238 |
| 8 pm | O’Reilly
3120 |
InTheArena
466 |
O’Donnell
968 |
Grace
557 |
| 9 pm | Hannity
1633 |
Morgan
618 |
Maddow
784 |
DrDrew
401 |
| 10 pm | Van Susteren
1158 |
Cooper
651 |
Schultz
594 |
Behar
327 |
| 11 pm | O’Reilly
1088 |
Cooper
503 |
O’Donnell
347 |
Showbiz
183 |
| TOTAL DAY | 1298 | 486 | 437 | 225 |
| PRIME TIME | 1976 | 578 | 782 | 414 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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