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HLN’s Dr. Drew Debuts With Big Jump In Demo, Network’s Best Ratings Of The Night

Cable news ratings, April 4, 2011:

•The premiere of HLN new 9 p.m. show, Dr. Drew, didn’t launch the network ahead of its bigger cable news competitors, but the show hosted by Dr. Drew Pinsky did finish Monday night with the highest ratings of any HLN show in terms of viewers 25-54, ahead of the network’s usual ratings champ, Nancy Grace. Dr. Drew had 164,000 viewers 25-54 (just behind CNN’s Piers Morgan who had 207,000 and well behind Fox’s Sean Hannity, who won the hour with 397,000).

The first night performance by Dr. Drew represented a 61 percent increase among viewers 25-54 compared to the previous four week average for the time period on HLN.

•After a slumping performance Friday, Fox’s Glenn Beck bolted back Monday, finishing with the second highest rated show in cable news (after Bill O’Reilly) in terms of viewers 25-54. Beck dominated the 5 p.m. hour with 555,000 viewers 25-54, more than five times the audience of second place finisher Wolf Blitzer at CNN, who had 106,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

555

Blitzer

106

Matthews

90

Showbiz

72

6 pm Baier

484

Blitzer

180

Live

110

Prime

57

7 pm Shep

396

King, USA

202

Matthews

156

Issues

77

8 pm O’Reilly

772

InTheArena

125

O’Donnell

311

Grace

157

9 pm Hannity

397

Morgan

207

Maddow

232

DrDrew

164

10 pm Van Susteren

252

Cooper

229

Schultz

178

Behar

106

11 pm O’Reilly

361

Cooper

218

O’Donnell

109

Showbiz

84

TOTAL DAY 320 176 112 98
PRIME TIME 474 187 241 138
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2017

Blitzer

570

Matthews

554

Showbiz

166

6 pm Baier

2382

Blitzer

551

Live

556

Prime

174

7 pm Shep

1800

King, USA

540

Matthews

720

Issues

238

8 pm O’Reilly

3120

InTheArena

466

O’Donnell

968

Grace

557

9 pm Hannity

1633

Morgan

618

Maddow

784

DrDrew

401

10 pm Van Susteren

1158

Cooper

651

Schultz

594

Behar

327

11 pm O’Reilly

1088

Cooper

503

O’Donnell

347

Showbiz

183

TOTAL DAY 1298 486 437 225
PRIME TIME 1976 578 782 414
Data by Nielsen Media Research. Live and same day (DVR) data

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