The initial broadcast network numbers are in, and the ratings are looking very strong.
The overnight ratings showed a near split in total viewers between ABC, NBC and CBS. ABC won, with 4,650,000 total viewers, followed by NBC with 4,500,000 and CBS with 4,300,000. FOX had 1,750,000. In the 18-49 demographic, ABC and NBC tied with a 1.2/4. The cable ratings should be in by tonight.
While ABC slightly edged out a win in the ratings during the 8-10pm special, they dominated the post-special ratings. ABC’s 20/20 averaged 6,360,000 million total viewers, compared to Dateline NBC with 4,960,000 (which was a re-run) and a Medium repeat on CBS with 4,010,000. 20/20 included a look back at the Haiti special (video below), as well as an interview between Barbara Walters and Lady Gaga and a Brian Ross investigation.
The ABC newsmagazine won in the A18-49 demo as well – its 10th time in the last 11 shows. The program grew by one million total viewers week-to-week, and was up in the demos as well.
Once the ratings from all the cable networks who carried the broadcast are added together, there will likely be a staggering number of TVs tuned in to the Haiti special. It shows, once again, the interest and concern of American audiences for the situation in Haiti.
Here’s 20/20‘s look at the telethon on Friday:
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