comScore Hyundai Dumps Bill O’Reilly as Advertiser Backlash Grows | Mediaite

Hyundai Dumps Bill O’Reilly as Advertiser Backlash Grows

Hyundai logo (Shutterstock_325899980

The status of Bill O’Reilly at Fox News is starting to look more precarious in light of revelations that he has settled five different sexual harassment lawsuits. With Fox renewing his contract not long before the story broke, it seemed as if the network was standing by its long-time star. Now, however, something may be changing that: Sponsor pull-outs. First, on Monday night, Mercedes Benz announced that it had “reassigned” its ad buys. Later, CNN Money’s Tom Kludt got word from Hyundai that it had cancelled its upcoming spots as well in light of the news.

BuzzFeed News obtained the complete statement from the South Korean car manufacturer:

[Hyundai] currently has no advertising running on The O’Reilly Factor. We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations. As a company we seek to partner with companies and programming that share our values of inclusion and diversity. We will continue to monitor and evaluate the situation as we plan future advertising decisions.

Some other sponsors that responded to BuzzFeed, like Zulily and Lexus, generally stated that their commercials ran on The O’Reilly Factor as part of a larger ad buy based on the demographics they were looking for. It should be noted, however, that it is not uncommon for sponsors who buy across a whole network to have “do not advertise” lists (or “DNA lists”) of shows that they don’t want carrying their spots. Meanwhile, weight loss company Jenny Craig, Inc, another sponsor, condemned sexual violence but would not comment on its advertising strategies.

UPDATE – 11:09 a.m. EST: BMW has also announced that they will be suspending their advertisements on The O’Reilly Factor as well.

[image via Shutterstock]

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