In February Ratings, NBC Nightly News Wins, But ABC World News Only Evening Newscast To Grow
The February finishing order for the network evening newscasts didn’t look much different, with Brian Williams‘ NBC Nightly News taking top honors, followed by Diane Sawyer‘s ABC World News and Katie Couric‘s CBS Evening News finishing last.
For NBC, Nightly‘s win marks 77 consecutive weeks on top.
But at ABC, news execs point to promising signs World News is making progress. It was the best ratings ABC’s best February performance in three years, and compared to February 2010, World News grew its total audience by one percent, the only network evening news program to grow (CBS was down by 4% and NBC dropped by 10%).
While NBC had the most significant year-to-year drop, the network did have unusually high ratings a year ago during coverage of the Olympics, meaning a dip would be expected. For ABC, though, even the small growth–combined with cutting into NBC’s longstanding lead–indicates viewers giving the Sawyer-led newscast a fresh look.
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