The past two weeks have provided an opportunity to compare the performance of a pair of leading candidates to succeed George Stephanopoulos as the host of ABC’s This Week. By one measure, at least, White House correspondent Jake Tapper has emerged with an advantage over Nightline co-anchor Terry Moran, drawing 60,000 more viewers. That might seem slim, but a closer look at the numbers indicates that ABC might want to consider moving in Tapper’s direction.
Here are the numbers: (Source: Nielsen Media Research via ABC News Media Relations)
While 60k might not seem like a huge difference, it’s worth noting that 83% of Tapper’s lead is in the all-important 25-54 demographic. Additionally, Jake outperformed Moran while drawing from a smaller total audience, and cut into Meet the Press’ lead in the demographic by 150,000 more viewers than Moran did.
There are other factors that affect viewership, of course, but I think these trends are indicative of Jake Tapper’s appeal to the younger demographic, and likely the result of his ability to leverage new media.
Either candidate would be an excellent choice (as would Ted Koppel), but Tapper seems uniquely positioned to tap (sorry) into that Twitter-era audience that advertisers find so attractive.
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