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Jeb Bush: GOP Needs To Change ‘Tone’ To Reach ‘Broader Audience’

Former Florida Gov. Jeb Bush made an appearance on Meet the Press this weekend, offering a suggestion of sorts for his party’s future. To reach a wider audience, he said, the Republican Party needs to change its “tone of message” in the long term.

“I’m concerned over the long haul, sure,” Bush said. “Our demographics are changing.”

And while addressing that change doesn’t mean altering GOP principles, it does call for a shift, he said.

“We have to change not necessarily our core beliefs, but the tone of our message and our message and the intensity of it, for sure,” Bush said. Citing the upcoming “close election,” he added, “Long-term, if conservatives principles our going to be successful and implemented, there has to be a concerted effort to reach out to a broader audience than we do today.”

Exactly what that new “tone” should be, Bush didn’t specify.

Have a look, via NBC:

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