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John King, USA Reaches New Low Tuesday Night

Cable news ratings, April 13, 2010: Check out the highlights, and see the full ratings below:

John King‘s new 7pmET show John King, USA is off to a slow start for CNN, but Tuesday night it reached a new low. With just 391,000 total viewers, it was the first time the program dipped below the 400,000 viewer mark. It was fourth in the hour, and CNN’s lowest hour from 5-11pmET.

• The top cable news show was Bill O’Reilly‘s in both categories – and his 11pmET repeat was #2 in the demo.

• The #1 non-FNC cable news show was Rachel Maddow‘s in both categories.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

552

Blitzer

99

Matthews

86

Showbiz

72

6 pm

Baier

377

Blitzer

112

Ed Show

132

Prime

99

7 pm

Shep

418

King, USA

89

Matthews

190

Issues

182

8 pm

O’Reilly

868

Brown

135

Olbermann

293

Grace

271

9 pm

Hannity

453

King

130

Maddow

320

Behar

139

10 pm

Greta

428

Cooper

137

Olbermann

235

Grace

244

11 pm

O’Reilly

570

Cooper

110

Maddow

153

Showbiz

142

TOTAL DAY 310 106 128 129
PRIME TIME 583 134 283 216
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

2170

Blitzer

434

Matthews

477

Showbiz

192

6 pm

Baier

2038

Blitzer

499

Ed Show

609

Prime

175

7 pm

Shep

1776

King, USA

391

Matthews

633

Issues

466

8 pm

O’Reilly

3158

Brown

397

Olbermann

1031

Grace

753

9 pm

Hannity

1881

King

576

Maddow

1164

Behar

564

10 pm

Greta

1767

Cooper

667

Olbermann

803

Grace

697

11 pm

O’Reilly

1496

Cooper

337

Maddow

431

Showbiz

318

TOTAL DAY 1172 352 428 295
PRIME TIME 2269 547 999 663
Data by Nielsen Media Research. Live and same day (DVR) data.

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