According to the Daily News sources, Olbermann is in the midst of “very fluid” discussions with ESPN over the project, but nothing has yet to be green-lit or confirmed.
“If the move to Olbermann is made, it could blunt the buzz Fox hopes to generate with its August launch of Fox Sports 1. This could be the first shot in an all-sports cable TV war,” the newspaper speculates. “The sources added ESPN is also considering unleashing a multi-million dollar SportsCenter advertising campaign/counter attack that would air around the launch of FS1.”
In the past, the former MSNBC and Current TV host has been rumored to seek a return to ESPN, the network with which he rose to prominence during a 1992-1997 stint as SportsCenter anchor.
The major complication that could arise out of an ESPN return would be his new contract with Turner Sports, which has him hosting its MLB postseason coverage this upcoming fall.
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