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Late Night Ratings Watch: Fallon Up 10%, Kimmel Drops in Demo

Jimmy Fallon continued his unbroken reign of late night dominance last week, rising 10% in both total viewers (from 3.328M to 3.646M) and the 18-49 demo (from 1.04 to 1.14). Meanwhile, Jimmy Kimmel, who took Monday and Tuesday off, dropped 8% in total viewers to 2.441M and was down 12% in the demo, tying David Letterman with a 0.55 rating.

Kimmel’s pair of reruns helped keep Letterman solidly in second place in the total viewers categories. CBS’ Late Show increased slightly to 2.775M viewers compared to the previous week’s 2.730M.

On the YouTube front, Fallon’s instantly viral “Box of Lies” segment with Jennifer Lawrence was the break-out hit of the week, garnering nearly 4.5 million views since it first aired. Kimmel and Letterman could not come anywhere close to that level, with no video on either channel breaking the 1 million view mark.

Here’s the breakdown for the week of May 12-May 16, 2014, according to Nielsen’s “live plus same day” data:

Tonight Show Starring Jimmy Fallon (NBC): 3.646M total viewers, 1.14 rating in 18-49 demo

Late Show with David Letterman (CBS): 2.775M total viewers, 0.55 rating in 18-49 demo

Jimmy Kimmel Live! (ABC): 2.441M total viewers, 0.55 rating in 18-49 demo

And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, May 22):

Tonight Show Starring Jimmy Fallon (NBC): Box of Lies with Jennifer Lawrence, 4,494,031 views

Jimmy Kimmel Live! (ABC): New Lyrics for Old People: Jimmy Kimmel and Iggy Azalea Translate “Fancy”, 665,207 views

Late Show with David Letterman (CBS): David Letterman – Lea Michelle on the “Glee” Fight Rumors, 100,148 views

In the 12:35pm slot, Late Night with Seth Meyers was back up to 1.611M total viewers and hit 0.57 rating in the 18-49 demo compared to the previous week, putting it on top of Letterman and Kimmel despite starting an hour later. CBS’ Late Late Show with Craig Ferguson was also up over the previous week 1.486M total viewers and 0.36 in the demo.

Previously: Late Night Ratings Watch: Fallon Falls, But Tonight Show Remains #1

[Photo via screengrab]

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