Late Night Ratings Watch: Kimmel Beats Letterman for 2nd Straight Week
In a week that saw all three network late night shows’ ratings drop, Jimmy Fallon maintained his top spot while Jimmy Kimmel took the #2 spot in total viewers for the second consecutive week, besting his childhood idol David Letterman was came in third.
Fallon’s Tonight Show was down about 11% after topping four million the week before, while Jimmy Kimmel Live! dropped just over 12%. The Late Show lost less than 2% of its audience from the week prior, but that was not enough to keep it out of third place. Similarly, in the demo, both Fallon and Kimmel lost points but remained above Letterman.
Buoyed by the NBA Finals on ABC, Kimmel also had a viral hit on YouTube with his NBA edition of “Mean Tweets,” which has amassed nearly 5 million views. But that couldn’t touch Fallon, who had multiple videos with more than 5 million views. Taking the top spot was his ride on a roller coaster with comedian Kevin Hart.
Here’s the breakdown for the week of June 16-June 20, 2014, according to Nielsen’s “live plus same day” data:
Tonight Show Starring Jimmy Fallon (NBC): 3.625M total viewers, 1.13 rating in 18-49 demo
Jimmy Kimmel Live! (ABC): 2.291M total viewers, 0.57 rating in 18-49 demo
Late Show with David Letterman (CBS): 2.263M total viewers, 0.43 rating in 18-49 demo
And, since today’s late night viewers are not only watching on TV, here’s a look at the most popular video for each of the three shows last week on YouTube (as of Thursday, June 26):
Tonight Show Starring Jimmy Fallon (NBC): Jimmy and Kevin Hart Ride a Roller Coaster, 11,797,305 views
Jimmy Kimmel Live! (ABC): Mean Tweets – NBA Edition #2, 4,764,081 views
Late Show with David Letterman (CBS): David Letterman – Sam Smith: “Stay With Me”, 140,566 views
In the 12:35pm slot, Late Night with Seth Meyers dropped like the rest of the late night field to 1.438M total viewers and a 0.52 rating in the 18-49. However, CBS’ Late Late Show with Craig Ferguson was up compared to the previous week to 1.243M and a 0.31 rating in the demo.
[Photo via screengrab]
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