When TBS teased Samantha Bee’s new Daily Show-esque late night talk show earlier this year, it was conspicuously missing a title. But now, according to a trademark filing first discovered by the newswire service BrandsOnTap, they appear to have landed on one.
On August 27, Turner Broadcasting System, Inc. submitted the title “Full Frontal with Samantha Bee” to the United States Patent and Trademark Office. In addition, there is a freelancer on LinkedIn who lists that title as one of her credits. And someone has already reserved a couple of relevant Twitter handles: @FullFrontalSam and @FullFrontalTBS.
The tongue-in-cheek reference is consistent with the show’s first promo, which poked fun at Bee’s entry into the “sausage party” that is late night television. As she said into the camera, “I am female as fuck.”
In an interview earlier this year, Bee, described the new project as “definitely a show, hosted by me, that will be mostly current events-based.”
“If you’ve enjoyed my work on The Daily Show,” she added, “there will be something tonally similar, I would say. A continuation of the things I like to do.”
We have reached out to the network for confirmation that the title is official and will update this post accordingly if we receive a response.
UPDATE — Sept. 2, 11:25 a.m. ET: We were right. TBS dropped a new promo for the freshly-titled show Wednesday morning.
Watch the teaser below, via TBS:
[Photo via screengrab]
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