Maddow Most Watched Cable News Show Tuesday, CNN’s Erin Burnett Tops Demo in Time Slot
Following a three-day holiday weekend, MSNBC’s The Rachel Maddow Show led the way Tuesday, topping all of cable news in both total viewers and the key 25-54 demographic. Meanwhile, CNN’s 7 PM program, Erin Burnett OutFront, pulled out a victory in its time slot as the show was tops in the key demo.
For total day viewership, Fox News came out on top in both overall (1.85 million) and demo audience (380,000), according to Nielsen. MSNBC was second in both metrics, averaging 1.41 million overall viewers and 322,000 in the demographic. CNN followed behind in third, capturing 879,000 total viewers and 293,000 in the key demo.
In primetime, Fox News and MSNBC split — as FNC grabbed the most total viewers (2.89 million) while MSNBC led the field in the 25-54 demo (637,000). Fox averaged 581,000 25-54 viewers while MSNBC finished with an overall audience of 2.64 million. In the 8-11 PM slot, CNN pulled in a total audience of 1.15 million and 401,000 demo viewers.
While Maddow was the clear winner in the demo (744,000) across all of cable news, she finished just ahead in total viewership (3.098 million) against her 9 PM Fox competitor, Hannity. Sean Hannity‘s program averaged 3.096 million total viewers and grabbed 602,000 in the demo. Hannity was second in the time slot in the demo and third overall for the day. FNC’s Tucker Carlson Tonight was second for the day in the demographic (652,000) while averaging 2.99 million total viewers to lead the way in the 8 PM slot.
In the 7 PM slot, Burnett comfortably led the way in the key demo with 501,000 viewers. Fox News’ The Story with Martha MacCallum was second in the demographic as it pulled in 472,000 25-54 viewers and topped the time slot in overall audience at 2.30 million.
In the 10 PM hour, MSNBC’s The Last Word with Lawrence O’Donnell and Fox’s The Ingraham Angle were both able to claim victories. O’Donnell’s show prevailed in the demo with 570,000 viewers compared to Laura Ingraham’s 485,000. On the flip side, Ingraham led in overall audience as her show averaged 2.57 million while O’Donnell pulled in 2.48 million.
[image via screengrab]
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