comScore Matt Lauer On Morning Show Ratings Race: Today Could Be In A Better Place | Mediaite

Matt Lauer On Morning Show Ratings Race: Today Could Be In A Better Place

On Wednesday’s edition of Piers Morgan Tonight, NBC’s Today Show host Matt Lauer opened up to guest-host Donny Deutsch about the tough morning show competition, saying that Today is not where he would like it to be.

“Times are harder there right now. The show is not where I want it to be right now. The ratings are where I want them to be right now,” Lauer said of Today. For 16 years, the NBC morning show had been a consistent number one in the ratings, but in recent months the show has gone back and forth with ABC’s Good Morning America for the weekly ratings victory.

Lauer cited the tougher competition as a reason to renew his contract with NBC: “I want to make [the show] better. I want to reinvigorate the show in some ways that perhaps we’ve let up on in the past couple of years.”

The host recently signed a new contract with NBC reportedly worth $25 million per year.

“It would have been a lot easier to leave if we were soaring to new heights,” he said. “But the competition is tougher. There are a lot of challenges out there.”

“I take full responsibility for it,” Lauer said of the recent ratings struggles. “When people start to write articles about what might be wrong with the Today show, you know where you should point the finger? Point it at me. Because I’ve been there the longest, and it’s my responsibility.”

Watch the segment below, via CNN:

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