Megyn Kelly Asks Whether Ford’s New Anti-Bailout Ad Taps Into ‘Tea Party Ideology’
This afternoon on America Live, contributor Mike Tobin reported on a new Ford ad that casts a negative light on the government’s bailout of the motor industry. You’ll recall that Ford Motors refused to take bailout money from the government — bailout money which happened to breathe new life into and create additional jobs for Chrysler and GM despite the fact that both companies are still in the process of repaying their debts. Well, it would seem that this refusal resonated deeply with at least one car buyer.
In the commercial, an “average guy” is pulled off the street and into a press conference, where he is asked various questions about buying a Ford vehicle, including whether driving an American car is important to him. His response ran a little deeper than “Yes, but only if I can airbrush a weeping American eagle onto the passenger side door:”
I wasn’t going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that’s standing on their own — win, lose or draw. That’s what America is about, is taking the chance to succeed and understand when you feel that you got to pick yourself up and go back to work. Ford is that company for me.
A Ford spokesperson has said that the ad is not meant to be an attack, but, rather, a platform to highlight real thoughts by real Ford drivers. Of course, it’s important to keep in mind that commercials aren’t simply shot and plastered on TV. A lot of research, money, planning, testing and editing goes into making commercials, and a big company like Ford wouldn’t simply run an ad this potentially divisive without considering the implications.
To discuss what this ad might mean to consumers, host Megyn Kelly brought on Wall Street Journal economic writer Steve Moore. Moore personally loved the ad, adding that it appealed to his patriotism.
Kelly observed that the ad seemed to be trying to tap into something like a “Tea Party ideology.” Personally, I find it obnoxious and presumptuous when companies blatantly air out their political beliefs in their ads, no matter what those political beliefs might be. Which is precisely why I’ll never hand my money over to a local storage company that advertises in, like, every single subway car.
But do you all find the Ford ad to be political? If so, do you like what it has to say? Does this campaign make you want to rush out and buy a Ford?
Have a look at the segment, via Fox News, ad let us know:
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