Monday Cable News Ratings: MSNBC’s Matthews Outpaces Schultz’s 5pm Debut in Demo and Total

In his 5pm debut on MSNBC, Ed Schultz trailed Chris Matthews’ 7pm hour in both the 25-54 demo and total viewers. Matthews pulled in 149K in the demo and 629K total viewers, while Schultz had 117K in the demo and 486K total.

At 5pm, Schultz came in 2nd in the demo behind Fox News’ The Five and third in total viewers behind Fox and CNN’s The Situation Room. At 7pm, Matthews was #2 in both the demo and total viewers behind Fox’s Shepard Smith.

Here are the rest of your Monday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
6 – 9 am	Fox & Friends  243	New Day  96	Morning Joe  134	Express  145
5 pm	The Five  302	Blitzer  84	Schultz  117	Express  46
6 pm	Baier  321	Blitzer  115	Sharpton  117	Express  52
7 pm	Smith  346	Burnett  135	Matthews  149	Velez-Mitchell  75
8 pm	O’Reilly  388	Cooper  125	Hayes  213	Grace  83
9 pm	Hannity  320	Morgan  136	Maddow  281	Dr. Drew  123
10 pm	Van Susteren  311	Cooper  220	O’Donnell  164	After Dark  89
11 pm	O’Reilly  317	Burnett  166	Hayes  91	Showbiz  120
PRIME TIME	340	160	219	92
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
6 – 9 am	Fox & Friends  1.104	New Day  284	Morning Joe  429	Express  251
5 pm	The Five  1.979	Blitzer  488	Schultz  486	Express  155
6 pm	Baier  1.995	Blitzer  375	Sharpton  544	Express  201
7 pm	Smith  1.813	Burnett  421	Matthews  629	Velez-Mitchell  241
8 pm	O’Reilly  2.965	Cooper  539	Hayes  750	Grace  290
9 pm	Hannity  1.926	Morgan  608	Maddow  970	Dr. Drew  396
10 pm	Van Susteren  1.612	Cooper  627	O’Donnell  607	After Dark  168
11 pm	O’Reilly  1.243	Burnett  443	Hayes  294	Showbiz  285
PRIME TIME	2.175	592	777	285
Data by Nielsen Media Research. Live and same day (DVR) data

*Please note that the daily ratings report now contains figures for the 6-9am morning shows.

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