Monday Ratings: Bill O’Reilly’s Interview With Diane Sawyer Pays Off Handsomely

By Nando Di FinoNov 15th, 2011, 5:36 pm
 


While Diane Sawyer‘s interview with Gabrielle Giffords was a ratings coup for her on Monday night, Bill O’Reilly found a secondary benefit: his interview with Sawyer attracted 725,000 viewers in the 25-54 year-old demo, the most of any show all night long. In fact, O’Reilly’s demo numbers were so large, if you combine all the demo viewers from the HLN slate, they still fall short of O’Reilly’s numbers by about 63,000.

Other nuggets from Monday night:

  • Part of the reason HLN’s ratings were dwarfed by O’Reilly’s was the terrible performance of Dr. Drew at 9 p.m. He pulled just 41,000 viewers in the demo. Three shows on the HLN slate failed to hit triple-digits on Monday night in the demo.
  • Two hours after O’Reilly’s victory, Greta Van Susteren trotted out her own big-name guest, Gloria Cain, at 10 p.m. The result? 409,000 demo viewers, putting her behind every show but The Five on Fox’s slate. To be fair to Van Susteren, this could just speak to the sudden disinterest in Herman Cain, who is quickly fading in the polls.
  • The non-Fox channels put in a pretty erratic night, with CNN pulling two second-place wins, two third-place wins, and three fourths. MSNBC had five second-place finishes and two thirds. And HLN had three third-place finishes and four fourth-places.

    • Average time slot finish:

    FOX: 1
    MSNBC: 2.3
    CNN: 3.1
    HLN: 3.6

    The rest of your Monday night ratings:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    364

    		 Blitzer 

    165

    		 Matthews 

    164

    		 Special 

    59
    6 pm Baier 

    493

    		 King, USA 

    111

    		 Sharpton 

    147

    		 Prime 

    113
    7 pm Shep 

    435

    		 Burnett 

    121

    		 Matthews 

    191

    		 Issues 

    140
    8 pm O’Reilly 

    725

    		 Cooper 

    157

    		 Schultz 

    202

    		 Grace 

    122
    9 pm Hannity 

    568

    		 Piers 

    126

    		 Maddow 

    245

    		 Dr. Drew 

    41
    10 pm Van Susteren 

    409

    		 Cooper 

    206

    		 O’Donnell 

    173

    		 Joy Behar 

    78
    11 pm O’Reilly 

    410

    		 Burnett 

    102

    		 Schultz 

    153

    		 Showbiz 

    109
    TOTAL DAY 328 123 126 73
    PRIME TIME 574 163 208 78
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,525

    		 Blitzer 

    572

    		 Matthews 

    866

    		 Special 

    182
    6 pm Baier 

    2,104

    		 King, USA 

    552

    		 Sharpton 

    734

    		 Prime 

    293
    7 pm Shep 

    1,969

    		 Burnett 

    465

    		 Matthews 

    819

    		 Issues 

    395
    8 pm O’Reilly 

    3,185

    		 Cooper 

    507

    		 Schultz 

    907

    		 Grace 

    450
    9 pm Hannity 

    2,207

    		 Piers 

    544

    		 Maddow 

    814

    		 DrDrew 

    299
    10 pm Greta 

    1,669

    		 Cooper 

    565

    		 O’Donnell 

    766

    		 Behar 

    326
    11 pm O’Reilly 

    1,258

    		 Burnett 

    333

    		 Schultz 

    406

    		 Showbiz 

    283
    TOTAL DAY 1,253 377 464 222
    PRIME TIME 2,366 539 833 352
    Data by Nielsen Media Research. Live and same day (DVR) data

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