More Of The Same: Fox News Maintains Large Lead Over Cable News Competitors In July
The cable news ratings game is best adjudged by trends: who is moving up or down from month to month or year to year. And while last month the big story was HLN’s enormous ratings (due almost exclusively due the Casey Anthony story) there is another item worth noting, even though the story might be somewhat unremarkable: Fox News was the #1 cable news network for the 115th consecutive month going back to January of 2002, and the network was the fourth most-watched cable network in all Primetime.
In both Primetime and Total Day, FNC beat CNN and MSNBC combined in total viewers. During total day, FNC was the seventh most-watched cable network; meanwhile, CNN ranked #30, MSNBC at #31 and HLN at #13. Fox News also secured eight out of the top 10 programs in cable news in total viewers and seven out of the top 10 programs in the 25-54 demo.
FOX and Friends continued to post year-to-year growth (up 12% in 25-54 (334,000); up 7% in P2+ (965,000)) while beating MSNBC’s Morning Joe and CNN’s American Morning combined in both P2+ and 25-54. Both Special Report with Bret Baier and Fox Report with Shepard Smith ranked in the top five programs in P2+. Special Report was #3 and FOX Report was #5.
The top five cable news programs in P2+: The O’Reilly Factor (2,793,000); Hannity (2,059,000); Special Report (1,815,000); On the Record (1,658,000); and FOX Report (1,576,000)
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