According to the Times‘ Brian Stelter, the hiring of Licht is intended to be a boost to a news division that trails its competition:
Mr. Licht’s hiring will be announced by CBS News on Thursday. At CBS, he will try to inject new energy into the network’s long-troubled morning show, “The Early Show,” and develop other programs and projects. Though the morning show will be his “first focus,” Mr. Licht said in an interview, “I will be doing whatever I can to help.”Mr. Licht is part of a reboot by CBS News — the third-place network news division — at a time when Katie Couric is leaving and Scott Pelley, a “60 Minutes” correspondent, is replacing her on the “CBS Evening News.” Along with a new anchor, the news division has a new chairman, a new president and a hard news mandate.
Stelter quotes