Here’s a breakdown of MSNBC ratings:
• For the second month in a row, and fifth month in 2010, MSNBC had more viewers in the A25-54 demographic than CNN for total day. In prime time, MSNBC topped CNN for the seventh consecutive month in the demo. MSNBC grew slightly year-to-year in the demo, total day – a rare feat in August for any cable news network. Still, CNN continued to top MSNBC during the daytime hours in total viewers and the demo (from 9am-5pmET).
• Hardball topped CNN at 5pmET and 7pmET in the demo – the first time the MSNBC program topped CNN at 5pmET in more than two years. It was also Hardball‘s best month since September 2009.
• The Ed Show had its best month ever in the demo during August.
• Rachel Maddow topped CNN for the 7th consecutive month in both categories.
This is the final month before MSNBC adds another live opinion show to its roster, with Lawrence O’Donnell at 10pmET. It’s safe to assume the ratings will improve even further during prime time when that happens.
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