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MSNBC Rebrands Primetime: ‘Lean Forward’ Gone from Graphics

Those tuning into MSNBC on Monday evening may have noticed something new: An entirely new, minimalist graphics package that does not include the network’s “Lean Forward” slogan.

In addition to the motto — which famously signaled MSNBC’s outwardly liberal shift — gone are the lower-case “msnbc” titles, and the graphic header indicating each individual show title. Instead, the primetime shows include a simple uppercase “MSNBC” in the lower-right corner and a single-line chyron akin to what the network’s daytime programming quietly unveiled on Saturday.

For example, here’s how one segment of All In w/ Chris Hayes looked:

Screen Shot 2015-08-18 at 10.43.40 AM

After bleeding viewership to CNN in the key demographics, MSNBC signaled a shift in tone earlier this year, beginning with the cancellation of two talking-head programs in Ronan Farrow Daily and The Reid Report. The shift away from left-leaning commentary shows continued last month when the axe fell on The Ed Show, The Cycle, and Now with Alex Wagner.

Many have speculated that new NBC News chief Andy Lack intends to refocus the network on hard news coverage, as a means to keeping up with CNN. And part of that change would obviously include ditching the “Lean Forward” mantra in the graphics package.

However, it should be noted: The network has still run several “Lean Forward” promotional packages during its airtime. So the slogan itself is not quite gone from the company.

MSNBC did not immediately offer comment for this story.

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