comScore Cable News Ratings | Rachel Maddow - MSNBC
ratings

MSNBC’s Rachel Maddow Explodes With Huge Ratings Friday, Crushes Piers Morgan

Cable news ratings, February 18, 2011:

•MSNBC’s Rachel Maddow had a memorable night Friday, delivering 335,000 viewers 25-54, more than enough to lead all other MSNBC primetime shows (Lawrence O’Donnell, at 8 p.m., had 222,000) and to take second place far ahead of CNN’s Piers Morgan, who had 211,000. Piers Morgan Tonight got no help from its lead-in, Parker Spitzer, which slumped to fourth place in the 8 p.m. hour with 104,000 viewers 25-54. Maddow’s numbers Friday were just 84,000 behind timeslot leader Sean Hannity, who had 419,000.

•At 7 p.m., HLN’s Jane Velez-Mitchell powered to second place among viewers 25-54, beating both CNN’s John King and MSNBC’s Chris Matthews. Fox’s Shepard Smith led the hour with 439,000 viewers, followed by Velez-Mitchell’s Issues, with 146,000. Matthews was third with 129,000, just ahead of CNN’s John King, USA with 128,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

444

Blitzer

122

Matthews

112

Showbiz

60

6 pm Baier

485

Blitzer

142

Live

121

Prime

109

7 pm Shep

439

King, USA

128

Matthews

129

Issues

146

8 pm O’Reilly

630

ParkerSpitzer

104

O’Donnell

222

Grace

145

9 pm Hannity

419

Morgan

211

Maddow

335

Missing

98

10 pm Van Susteren

405

Cooper

202

Schultz

184

Behar

121

11 pm O’Reilly

365

Cooper

173

Lockup

267

Showbiz

51

TOTAL DAY 351 138 147 103
PRIME TIME 485 172 247 119
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1855

Blitzer

584

Matthews

623

Showbiz

117

6 pm Baier

2129

Blitzer

484

Live

689

Prime

181

7 pm Shep

1696

King, USA

397

Matthews

710

Issues

374

8 pm O’Reilly

2760

ParkerSpitzer

448

O’Donnell

909

Grace

545

9 pm Hannity

1719

Morgan

787

Maddow

1127

Missing

301

10 pm Van Susteren

1465

Cooper

593

Schultz

703

Behar

276

11 pm O’Reilly

1241

Cooper

420

Lockup

496

Showbiz

121

TOTAL DAY 1347 429 504 226
PRIME TIME 1983 610 917 366
Data by Nielsen Media Research. Live and same day (DVR) data

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