comScore MTV Ferguson PSA from 2014 VMAs WATCH VIDEO | Mediaite

MTV Airs Ferguson PSAs During 2014 Video Music Awards

During commercial breaks for Sunday evening’s MTV Video Music Awards, the network aired two public service announcements about the nationwide protests in reaction to the police shooting of Michael Brown in Ferguson, Mo., earlier this month.

One of the ads is based on a quote from author James Baldwin: “Not everything that is faced can be changed; but nothing can be changed until it is faced.” The words show on-screen while the now-famous “Hands up, don’t shoot” chants are heard in the background.

The other spot — with a concept title of “Look. Listen. Change.” — shows young people getting hit with broken glass while a narrator rattles off racial stereotypes.

The Washington post reports that the commercials were produced with organizations like the Anti-Defamation League, the NAACP, the National Council of La Raza and the Southern Poverty Law Center.

Watch the two spots below, via MTV:

— —
>> Follow Andrew Kirell (@AndrewKirell) on Twitter

Have a tip we should know?

  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. Law & Crime
  5. SportsGrid
  6. Gossip Cop