comScore

NBC is Airing a Ton of Commercials During the Olympics’ Opening Ceremony and People Aren’t Happy

Screen-Shot-2016-07-01-at-8.37.38-AM-650x429

NBC paid $4.38 billion for the right to televise the four Olympics spanning from 2014 through 2020 — including this Summer’s Games in Rio.

Apparently, they intend to try to make it all back tonight.

The Opening Ceremony of the Olympics has A LOT of commercials, and people are noticing.

Not counting the half-hour pre-game show, the first 40 minutes of the Opening Ceremony telecast featured 14 minutes of commercials. Worse than that, the pace of the broadcast has been quite herky-jerky, as those 40 minutes features six ad breaks.

If this keeps up, DVRs across America will surely be getting a workout.

Follow Joe DePaolo (@joe_depaolo) on Twitter

Have a tip we should know? [email protected]

Filed Under:

Follow Mediaite:


Joe DePaolo is a Senior Editor at Mediaite. Email him here: [email protected] Follow him on Twitter: @joe_depaolo