I guess you could safely call it a streak. NBC’s TODAY has stretched its weekly first-place finishes (among total viewers) to 800, which NBC describes as the longest current winning streak in any TV daypart. The week ending April 11 saw TODAY average 5.662 million viewers, ahead of ABC’s Good Morning America (4.812 million) and way ahead of CBS’ still-struggling Early Show (2.659 million), which shuffled co-hosts in January.
The hotly-debated morning show competition now sees CBS trailing badly (behind NBC by 3 million viewers last week) as GMA and TODAY engage in a fierce fight for first place.
At ABC, execs point out that for the season to date, the gap between GMA and TODAY has shrunk to its smallest level in four years, down 34 percent among total viewers compared to the same period a year ago.
At NBC, staffers note last week was TODAY‘s biggest margin over ABC in six weeks.
The number-crunching can get brain-bending, but one thing’s clear: the fight is on, with NBC focused on keeping its winning team together amid rumors of key departures, and ABC determined to break TODAY‘s streak.
Have a tip we should know? firstname.lastname@example.org