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Newsmax Planning to Launch a 24/7 TV Network: ‘Kindler, Gentler Fox’

The founder of the conservative media company Newsmax is planning to launch a cable TV network to compete with Fox News, but not quite the same. Christopher Ruddy wants to launch Newsmax TV later this year, and is billing it as a “kinder, gentler Fox” that will be “more information-based rather than being vituperative and polarizing.”

Bloomberg Businessweek’s profile of Ruddy notes that he himself isn’t a Republican and is “more moderate” than you might expect from the head of Newsmax. But Ruddy thinks there’s room in the cable landscape for a conservative competitor to Fox News, which hasn’t been done effectively to date.

Ruddy claims he can make NewsmaxTV entirely profitable from the advertising and selling of Newsmax consumer products, which has worked for shopping networks in the past but may be a bit more of a struggle for a cable news network, while acknowledging his goal isn’t to necessarily beat Fox News, which is currently the number one cable news channel.

He’s quick to add that he doesn’t need to beat Fox News, he just needs to shave off a little of its audience—particularly those conservatives who feel Fox has drifted too far to the right. “If we take 10 to 15 percent of the Fox audience,” he says, “and they are making $1 billion a year, then we are going to be hugely profitable.”

Read the full profile here.

[photo via Newsmax, Fox News]

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Follow Josh Feldman on Twitter: @feldmaniac

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