NFL Plans on Running this Domestic Violence Ad During Super Bowl

During the Super Bowl this weekend, the NFL’s anti-domestic violence campaign will run the following ad, which depicts no actual domestic violence — but points out that, really, no one actually sees the effects of domestic violence until it’s too late.

Featuring audio based on an actual incident, the ad creepily hints at some sort of violent altercation, while a woman orders a large pizza from a baffled 911 operator, until he realizes that there’s someone in the room with her and she can’t talk.

AdWeek reports that the spot, part of the NFL’s “No More” campaign, is the league’s way of responding to the numerous domestic assault cases plaguing the league this year, from Ray Rice to Adrian Peterson. However, the ad conveniently ignores the fact that the NFL was in many wayc complicit in the cases — a fact that Sports Illustrated plans on going after in their own Super Bowl ad.

Watch below:

[Image via screengrab]

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