Obama: Grab ‘Cousin Pookie’ off the Couch and ‘Tell Him to Go Vote’

President Barack Obama brought back “Cousin Pookie” during a Monday morning voter rally.

Speaking before a crowd at Northwestern University in Chicago, Ill., the president urged the crowd the crowd to insist their hypothetical cousin “Pookie” vote in this November’s midterm elections.

“Starting tomorrow, you can vote too. You’ve got to grab your friends. You’ve got to grab your co-workers,” he urged the crowd. “Don’t just get the folks who you know are going to vote. You’ve got to find cousin Pookie. He’s sitting on the couch right now watching football, hasn’t voted in the last five elections, you’ve got to grab him and tell him to go vote.”

The rally was for Illinois’ incumbent Democratic Gov. Pat Quinn.

Obama famously brought out folk characters like “Uncle Pookie,” “Ray Ray” and “Uncle Jethro” during the 2008 presidential elections, as a means to energizing minority communities that may not be as inclined to vote as others. Some black cultural critics have suggested “Pookie” — while the name of a troubled character in New Jack City — has become a symbol for “black every-youth.”

Watch below, via RCP:

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