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On Friday Night, Rachel Maddow Beats Sean Hannity’s Behind The Bias Special In Demo

Cable news ratings, April 22, 2011:

•On an overall down night for the cable news networks (O’Reilly didn’t even break 400,000 in the demo–a rarity), viewers chose MSNBC’s Rachel Maddow over Fox’s Sean Hannity special, Behind the Bias: The History of Liberal Media. Among key viewers 25-54, Maddow edged Hannity 348,000 viewers to 343,000 (Among total viewers, Hannity came in first). CNN’s Piers Morgan Tonight was fifth (behind HLN and CNBC), with just 86,000 viewers for a repeat of a show featuring Demi Moore and Ashton Kutcher.

•At Fox News, the suggestion it could be the final edition of Glenn Beck‘s 5 p.m. program gave the show the network’s highest ratings of the night in terms of viewers 25-54, with 413,000 (beating all other shows in cable news in the demo for the night). Bret Baier was second, with 392,000, followed by The O’Reilly Factor with 369,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

413

Blitzer

94

Matthews

152

Showbiz

51

6 pm Baier

392

Blitzer

109

Live

129

Prime

74

7 pm Shep

360

King, USA

87

Matthews

139

Issues

80

8 pm O’Reilly

369

InTheArena

77

O’Donnell

254

Grace

155

9 pm Hannity

343

Morgan

86

Maddow

348

DrDrew

101

10 pm Van Susteren

261

Cooper

130

Schultz

190

Behar

86

11 pm O’Reilly

193

Cooper

146

O’Donnell

225

Showbiz

110

TOTAL DAY 263 121 152 88
PRIME TIME 325 97 264 112
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1869

Blitzer

398

Matthews

707

Showbiz

176

6 pm Baier

1905

Blitzer

414

Live

613

Prime

296

7 pm Shep

1520

King, USA

341

Matthews

601

Issues

359

8 pm O’Reilly

1854

InTheArena

357

O’Donnell

819

Grace

538

9 pm Hannity

1403

Morgan

265

Maddow

959

DrDrew

212

10 pm Van Susteren

1151

Cooper

399

Schultz

375

Behar

225

11 pm O’Reilly

764

Cooper

359

O’Donnell

374

Showbiz

231

TOTAL DAY 1142 378 465 236
PRIME TIME 1470 340 718 322
Data by Nielsen Media Research. Live and same day (DVR) data

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