comScore

Piers Morgan Leads All CNN Shows Friday Night, With Nearly One Million Total Viewers

Cable news ratings, July 27, 2011:

•CNN’s Piers Morgan may be getting unwanted attention for his past role as a tabloid newspaper editor–including time at the scandal-tarred and now defunct News of the World–but it’s not hurting his ratings. On Friday night, Piers Morgan Tonight hit a total audience of nearly one million viewers, and had an average audience of 300,000 viewers 25-54. That put the show just behind MSNBC’s Rachel Maddow (356,000), but well behind Fox’s Sean Hannity (531,000). Overall, PMT had the biggest ratings of the night on CNN, beating Anderson Cooper‘s AC 360.

•Among the key viewing group of adults 25-54, Fox’s Hannity edged The O’Reilly Factor Friday night, 531,000 to 509,000 at the top of FNC’s ratings performers. At the other end, The Five fared the worst with 268,000 viewers in the demo, though that was more than enough to win the five o’clock hour easily.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

268

Blitzer

150

Matthews

171

Special

73

6 pm Baier

382

Blitzer

146

Live

159

Prime

109

7 pm Shep

335

King, USA

158

Matthews

211

Issues

185

8 pm O’Reilly

509

Arena

157

O’Donnell

225

Grace

206

9 pm Hannity

531

Morgan

300

Maddow

356

DrDrew

197

10 pm Van Susteren

513

Cooper

266

Schultz

215

Behar

155

11 pm Van Susteren

431

Cooper

294

Lockup

198

Showbiz

128

TOTAL DAY 312 169 180 122
PRIME TIME 519 241 265 183
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1324

Blitzer

736

Matthews

773

Special

343

6 pm Baier

1988

Blitzer

681

Live

776

Prime

382

7 pm Shep

1496

King, USA

629

Matthews

775

Issues

505

8 pm O’Reilly

2466

Arena

695

O’Donnell

1017

Grace

641

9 pm Hannity

2103

Morgan

997

Maddow

1160

DrDrew

612

10 pm Van Susteren

1714

Cooper

853

Schultz

686

Behar

482

11 pm O’Reilly

1067

Cooper

712

Lockup

440

Showbiz

428

TOTAL DAY 1179 545 551 344
PRIME TIME 2100 848 955 573
Data by Nielsen Media Research. Live and same day (DVR) data

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