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Piers Morgan Trails All Other CNN Programs In Prime

Cable news ratings, February 24, 2011:

•CNN’s 8 p.m. hour, Piers Morgan Tonight, had a rough night Thursday, coming nowhere near its timeslot competitors Rachel Maddow and Sean Hannity, but also falling behind all of CNN’s other programs, with 155,000 viewers 25-54. The closest CNN show was the bound-for-revamp Parker Spitzer, which had 167,000. Being outperformed by far lower profile shows like John King USA, which has significantly less promotion behind it, is telling.

•The calm, serious Wolf Blitzer continues to demonstrate surprising ratings power in The Situation Room, which hit 256,000 viewers 25-54 at 6 p.m., easily beating competitor Chris Matthews at MSNBC and putting Blitzer into second place behind Anderson Cooper among CNN personalities.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

580

Blitzer

219

Matthews

178

Showbiz

65

6 pm Baier

495

Blitzer

256

Live

170

Prime

96

7 pm Shep

537

King, USA

196

Matthews

245

Issues

121

8 pm O’Reilly

656

ParkerSpitzer

167

O’Donnell

325

Grace

162

9 pm Hannity

549

Morgan

155

Maddow

349

Missing

133

10 pm Van Susteren

446

Cooper

306

Schultz

307

Behar

143

11 pm O’Reilly

426

Cooper

267

O’Donnell

197

Showbiz

91

TOTAL DAY 386 186 178 111
PRIME TIME 550 209 327 144
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2227

Blitzer

1006

Matthews

729

Showbiz

171

6 pm Baier

2244

Blitzer

830

Live

777

Prime

219

7 pm Shep

2220

King, USA

549

Matthews

809

Issues

381

8 pm O’Reilly

3259

ParkerSpitzer

599

O’Donnell

1281

Grace

544

9 pm Hannity

2256

Morgan

638

Maddow

1281

Missing

409

10 pm Van Susteren

2045

Cooper

856

Schultz

938

Behar

304

11 pm O’Reilly

1280

Cooper

604

O’Donnell

544

Showbiz

211

TOTAL DAY 1544 577 591 264
PRIME TIME 2523 698 1169 413
Data by Nielsen Media Research. Live and same day (DVR) data

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