comScore Royal Wedding - 3D | Rupert Murdoch - Sky TV

Seriously? Sky TV Wanted To Do The Royal Wedding In 3D?

Have you noticed everything’s in 3D all of a sudden? Well, looks like the folks at Rupert Murdoch‘s Sky TV did; they were deep into planning to air the upcoming royal wedding in 3D until the royal family put the proverbial kibosh on it. A palace spokesman saying “I’m afraid I have to say that we have decided not to progress with 3D coverage of the service on this occasion,” reports the UK’s Guardian.

Other than the obvious reason–it’s a ridiculous idea to combine a wedding (royal or otherwise) with gimmickry best kept to film sequels–the royals rejected the idea on a host of grounds, reports The Hollywood Reporter:

“There are a number of reasons for this, most notably the additional camera footprint in the abbey, the relatively small (albeit growing) audience for 3D, and our desire to not be distracted away from negotiating and facilitating the optimal 2D, radio, photographic and online coverage of the day.”

“I know you have all become increasingly enthusiastic about 3D and I’m sorry that this will come as a disappointment. I hope you feel the process we have gone through will be helpful for other live events and of course we do not rule out facilitating 3D at some point in the future,” Harrison added.

Optimal 2D. That’s what I’m talking about.

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