Smartphone-Savy Millennials Increasingly Getting News…From Fox?
Fox News and CNN dramatically boosted their viewership among the millennial generation, according to Nielsen data published by the New York Post on Wednesday.
Post correspondent Claire Atkinson detailed how “Fox News attracted the highest number of millennials — famously addicted to their smartphones — with 67,700 of those aged between 18 and 34 tuning in” during the first quarter of 2017, an increase of “250 percent from the same period two years ago.”
Fox News’s competitor, CNN, also doubled its number of millennial viewers “to 62,900 from 34,800 in 2015.”
Notoriously liberal MSNBC surprisingly didn’t get a similar boost, according to the data: “MSNBC just notched 35,900 in the first quarter versus 20,400 in the comparable period two years earlier.”
Atkinson noted that “latest cable-TV figures aren’t big numbers when compared with the hundreds of millions of log-ins that social networks like Facebook, Instagram and Snapchat notch each month.” However, she cited Billie Gold, director of programming research at Amplifi, who underlined that “ratings typically fall off a cliff after an election, but this year, the audiences have held up.”
Gold also emphasized that young adults are “very socially conscious. They care about the environment and all the protests — they’re very concerned.”
[image via screengrab]
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