Fox News once again dominated cable news ratings on Thursday, leading across the board in total day and primetime viewership. While the Fox News’ primetime programs topped their respective hours in both total viewers and the key 25-54 demographic, MSNBC posted strong numbers in the 8 PM to 11 PM hours, with all three shows drawing at least 2 million total viewers and placing second in the demo.
According to Nielsen, Fox News topped total day viewership by pulling in 1.791 million overall viewers and 380,000 in the key demographic. MSNBC was runner-up in both metrics, nabbing 1.166 million total viewers and a 25-54 audience of 265,000. CNN finished in third place as it captured 721,000 total viewers and 242,000 in the demo.
For primetime, Fox News posted a strong number of 3.465 million overall viewers and 719,000 in the demo. MSNBC attracted 2.56 million in total viewership to go with its demo number of 571,000. Meanwhile, CNN grabbed 1.133 million total sets of eyeballs and 401,000 demo viewers.
Fox News’ Hannity was the number one show in cable news in both total viewership (3.874 million) and the 25-54 demographic (783,000). Its 9 PM MSNBC competitor, The Rachel Maddow Show, finished third overall in both total viewers (3.036 million) and the demo (669,000). At 8 PM, Fox News’ Tucker Carlson Tonight was 2nd overall in both metrics, attracting an overall viewership of 3.593 million and 715,000 in the demo. Its MSNBC competitor, All In with Chris Hayes, was second in its time slot in the demo (444,000) while grabbing 9th place overall in total viewers (2.049 million). (Compared to last year, All In is up 59% in the key demo.)
Over at 5 PM, Fox News’ The Five was head and shoulders above its competition, topping its time slot in the demo (516,000) and total viewers (2.664 million). The Fox program pulled in more viewers in both metrics at 5 PM than CNN and MSNBC combined.
At 10 PM, both Fox News’ The Ingraham Angle and MSNBC’s The Last Word pulled in more than 600,000 demo viewers and 2.5 million overall viewers. Meanwhile, CNN Tonight was a distant third as it captured 1.063 million total viewers and 390,000 in the demographic.
[image via screengrab]
Have a tip we should know? firstname.lastname@example.org