comScore The View Knockoff The Talk Wins Female Demo for First Time Ever | Mediaite

The View Knockoff The Talk Wins Female Demo for First Time Ever

CBS’s women-centric daytime show The Talk, won more women viewers last week than the show that inspired it, ABC’s The View, for the first time ever. The Talk launched in the fall of 2010.

CBS trumpeted the announcement in a press release Thursday:

THE TALK beat “The View” in both women 18-49 and women 25-54 for the first time ever, according to Nielsen live plus same day ratings for the week ending July 13.

THE TALK topped “The View” in women 25-54 by +10% and by +14% in women 18-49. Compared to last week, THE TALK was up +23% in viewers, +38% in women 25-54 and +60% in women 18-49.

The View remained on top with total viewers (more than 2.8 million to The Talk’s 2.7 million) but came up roughly 60,000 viewers short among women 25-54 and 3,000 short among women 18-25.

The View has had some recent setbacks in its ratings. Reported firings of two of the show’s co-hosts, Jenny McCarthy and Sherri Shepherd, haven’t helped.

Otherwise, The View has enjoyed substantial commercial success since its debut in 1997.

[Image via CBS]

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