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Thursday Cable Ratings: MSNBC Tops Fox in Prime Time Demo for First Time in Over a Year

For the first time in more than a year, MSNBC had higher overall prime time ratings in the 25-54 demo than Fox News last night. Demo victories from Chris Matthews, Rachel Maddow and Lawrence O’Donnell helped MSNBC to an average of 348K in the demo, beating Fox’s 311K. The O’Reilly Factor beat All In with Chris Hayes at 8pm, but by only 3K viewers.


Fox was still #1 in total viewers, beating MSNBC 2.157M to 1.143M. Bill O’Reilly was #1 in total viewers for all of cable news with 2.794M, while Maddow was #1 on MSNBC with 1.384M.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
6 – 9 am Fox & Friends 

273

New Day 

67

Morning Joe 

110

Express 

134

5 pm The Five 

432

Blitzer 

105

Schultz 

208

WWYD 

53

6 pm Baier 

356

Blitzer/Crossfire 

140/168

Sharpton 

256

WWYD 

123

7 pm Van Susteren 

225

Burnett 

99

Matthews 

265

Velez-Mitchell 

137

8 pm O’Reilly 

313

Cooper 

174

Hayes 

310

Grace 

193

9 pm Kelly 

346

CNN Films 

323

Maddow 

399

Dr. Drew 

148

10 pm Hannity 

271

CNN Films 

255

O’Donnell 

332

50 States 

83

11 pm O’Reilly 

239

CNN Films 

151

Hayes 

171

50 States 

78

PRIME TIME 311 250 348 141
Data by Nielsen Media Research. Live and same day (DVR) data.

 

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
6 – 9 am Fox & Friends 

1.166

New Day 

175

Morning Joe 

399

Express 

251

5 pm The Five 

2.418

Blitzer 

457

Schultz 

617

WWYD 

117

6 pm Baier 

2.349

Blitzer/Crossfire 

463/421

Sharpton 

773

WWYD 

202

7 pm Van Susteren 

1.822

Burnett 

339

Matthews 

1.029

Velez-Mitchell 

285

8 pm O’Reilly 

2.794

Cooper 

602

Hayes 

1.001

Grace 

408

9 pm Kelly 

2.338

CNN Films 

793

Maddow 

1.384

Dr. Drew 

325

10 pm Hannity 

1.320

CNN Films 

609

O’Donnell 

1.042

50 States 

151

11 pm O’Reilly 

995

CNN Films 

361

Hayes 

444

50 States 

146

PRIME TIME 2.157 668 1.143 295
Data by Nielsen Media Research. Live and same day (DVR) data

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