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Thursday Cable Ratings: CNN Sees Continued Success in Demo with Missing Plane Coverage

One night after CNN’s Anderson Cooper beat Fox’s Bill O’Reilly in the 25-54 demo for the first time in nearly a year, he did it again, drawing 454K viewers in the demo to O’Reilly’s 429K. With wall-to-wall coverage of the missing Malaysia Airlines flight 370, CNN’s Outfront with Erin Burnett and Piers Morgan Live had similarly rare victories over their respective Fox competition.

At 7pm, Erin Burnett averaged 366K in the demo, putting her at #1, ahead of Fox’s On The Record with Greta Van Susteren, which had 290K. At 9pm, Piers Morgan beat Fox’s The Kelly File 452K to 421K.

Fox’s prime time shows still held onto their commanding lead in total viewers, averaging 2.4M overall compared to CNN’s 953K. Meanwhile, MSNBC fell into third place across the board, except at 10pm when The Last Word with Lawrence O’Donnell came out ahead of CNN’s Chicagoland in total viewers.


Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
6 – 9 am Fox & Friends 

300

New Day 

119

Morning Joe 

113

Express 

80

5 pm The Five 

361

Blitzer 

194

Schultz 

81

Files 

55

6 pm Baier 

350

Blitzer 

273

Sharpton 

144

Files 

70

7 pm Van Susteren 

290

Burnett 

366

Matthews 

143

Velez-Mitchell 

73

8 pm O’Reilly 

429

Cooper 

454

Hayes 

139

Grace 

112

9 pm Kelly 

421

Morgan 

452

Maddow 

240

Dr. Drew 

85

10 pm Hannity 

389

Chicagoland 

218

O’Donnell 

174

Minute 

43

11 pm O’Reilly 

266

Cooper 

236

Hayes 

72

Files 

123

PRIME TIME 414 374 184 80
Data by Nielsen Media Research. Live and same day (DVR) data.

 

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
6 – 9 am Fox & Friends 

1.122

New Day 

368

Morning Joe 

318

Express 

184

5 pm The Five 

1.842

Blitzer 

868

Schultz 

474

Files 

142

6 pm Baier 

1.797

Blitzer 

802

Sharpton 

584

Files 

132

7 pm Van Susteren 

1.635

Burnett 

910

Matthews 

714

Velez-Mitchell 

165

8 pm O’Reilly 

2.692

Cooper 

1.121

Hayes 

611

Grace 

374

9 pm Kelly 

2.583

Morgan 

1.162

Maddow 

873

Dr. Drew 

344

10 pm Hannity 

1.918

Chicagoland 

574

O’Donnell 

756

Minute 

212

11 pm O’Reilly 

1.138

Cooper 

565

Hayes 

280

Files 

344

PRIME TIME 2.400 953 747 310
Data by Nielsen Media Research. Live and same day (DVR) data

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