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Thursday Cable Ratings: Ed Schultz Hits New Low of 25K in Demo

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Ratings for MSNBC’s The Ed Show continue to fall and Thursday saw a new low for the 5 p.m. program with just 25K viewers in the 25-54 demo tuning in. That’s about ten times less than Fox News’ The Five, which had 245K and a quarter of CNN’s The Situation Room with Wolf Blitzer, which had 95K.


From 5 to 6 p.m., MSNBC’s PoliticsNation with Al Sharpton managed to more than double Ed Schultz’s ratings, rising to 57K in the demo. Then, Hardball with Chris Matthews did it again at 7 p.m. with 103K.

Here are the rest of your Thursday ratings:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC
6 – 9 am Fox & Friends 

241

New Day 

145

Morning Joe 

62

5 pm The Five 

245

Blitzer 

95

Schultz 

25

6 pm Baier 

201

Blitzer 

145

Sharpton 

57

7 pm Van Susteren 

211

Burnett 

163

Matthews 

103

8 pm O’Reilly 

344

Cooper 

188

Hayes 

115

9 pm Kelly 

395

Rowe 

156

Maddow 

147

10 pm Hannity 

283

Tonight 

130

O’Donnell 

111

11 pm O’Reilly 

222

Cooper 

127

Hayes 

35

PRIME TIME 341 158 124
Data by Nielsen Media Research. Live and same day (DVR) data.

 

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC
6 – 9 am Fox & Friends 

987

New Day 

394

Morning Joe 

352

5 pm The Five 

1.838

Blitzer 

516

Schultz 

372

6 pm Baier 

1.852

Blitzer 

474

Sharpton 

451

7 pm Van Susteren 

1.560

Burnett 

530

Matthews 

615

8 pm O’Reilly 

2.368

Cooper 

590

Hayes 

476

9 pm Kelly 

2.114

Rowe 

421

Maddow 

621

10 pm Hannity 

1.234

Tonight 

474

O’Donnell 

395

11 pm O’Reilly 

895

Cooper 

353

Hayes 

175

PRIME TIME 1.905 495 497
Data by Nielsen Media Research. Live and same day (DVR) data

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