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Thursday Ratings: Ed Schultz Beats CNN And Rest Of MSNBC In Total Viewers

Thursday evening, during the 8 p.m. hour, MSNBC’s The Ed Show beat the rest of MSNBC in total viewers, and beat all of CNN primetime in total viewers and the demo.

Schultz racked up 824k in total viewers, nearly doubling his CNN time-slot competitor Anderson Cooper and all other CNN programs. In the ages 25-54 demo, Schultz’s 165k beat out Cooper’s 149k.

On MSNBC, Schultz’s 824k in total viewers was the highest on the network, but in the age 25-54 demo, his 165k placed third behind Rachel Maddow‘s 203k and Lawrence O’Donnell‘s 200k.

Once again, the 2012 Summer Olympics have resulted in decreased viewership for all cable news programming.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

295

Blitzer 

106

Olympics 

NA*

Express 

45

6 pm Baier 

285

Blitzer 

101

Sharpton 

137

Express 

51

7 pm Smith 

281

Burnett 

105

Matthews 

155

Velez-Mitchell 

78

8 pm O’Reilly 

434

Cooper 

149

Schultz 

165

Grace 

113

9 pm Hannity 

273

Morgan 

117

Maddow 

203

Dr. Drew 

136

10 pm Van Susteren 

285

Cooper 

125

O’Donnell 

200

Grace 

90

11 pm O’Reilly 

267

Burnett 

46

Schultz 

131

Showbiz 

70

TOTAL DAY 261 79 NA* 81
PRIME TIME 331 130 189 113
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5 

1.609

Blitzer 

512

Olympics
 

NA*

Express 

160

6 pm Baier 

1.719

Blitzer
 

409

Sharpton 

667

Express 

136

7 pm Smith 

1.404

Burnett 

353

Matthews 

822

Velez-Mitchell 

271

8 pm O’Reilly 

2.601

Cooper 

437

Schultz 

824

Grace 

337

9 pm Hannity 

1.937

Morgan 

464

Maddow 

750

DrDrew 

294

10 pm Van Susteren
 

1.667

Cooper 

340

O’Donnell 

478

Grace 

249

11 pm O’Reilly 

1.066

Burnett 

149

Schultz 

407

Showbiz 

194

TOTAL DAY 1.253 310 NA* 204
PRIME TIME 2.070 414 799 293
Data by Nielsen Media Research. Live and same day (DVR) data

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